There’s good news and bad news in that Swiss watch manufacturer Oris is collaborating with Jérôme Delafosse, and non-profit organization Pelagios Kakunjá, to release the Oris Aquis Hammerhead Edition to fund the protection of the endangered hammerhead shark. The bad news is that this action is necessary in the first place.
The Hammerhead Shark
Leading the charge in the campaign to promote the preservation of the endangered Scalloped Hammerhead shark is the Swiss watchmaker Oris. Having taken the decision to collaborate with their long-time ambassador and professional Diver Jérôme Delafosse, and working in partnership with the non-profit organization Pelagios Kakunjá, Oris are to introduce the Oris Aquis Hammerhead Limited Edition watch.
In an attempt to protect one of the ocean’s most misunderstood creatures from extinction the plan is to raise funds to purchase MiniPAT satellite transmitters, which Delafosse has used in the past to track the migration routes of the Scalloped Hammerhead. If you are thinking this is unusual for a watch maker to sponsor such altruistic causes you could be right, but it’s not the first time Oris has been involved with the funding of marine conservation projects.
In fact, Oris’ contributions preservation to the ocean and its inhabitants through numerous special edition Aquis watches is well documented, producing limited editions annually since 2011.
Oris Aquis Hammerhead
As you’re no doubt aware it’s become very popular for Luxury Watchmakers to re-invent their owner vintage models feeding the insatiable appetite for updated originals in the watch market. In 2015 we saw the Diver Sixty-Five for example, and for 2017 this independent Swiss watchmaker is pushing forward with a new generation of its core Aquis sports models introducing a number of subtle case and dial updates to give a fresh updated look while keeping the classic design intact.
The hammerhead is based on the second-generation Aquis with the 45.5mm stainless steel case we saw back in 2011. With this limited edition the features include a gray dial reflecting the gray tones of the endangered shark’s skin, a brilliant sunburst finish that cleverly alternates between light brown and a purple shade depending on the light, allowing the blue seconds hands and minutes scale around the outer edge of the dial pop. As you would expect the hour markers are easily noticeable filled with bright luminescent material.
The changes don’t stop here. Inside they have carried out major heart surgery replacing the old movement with the Sellita-based automatic caliber 752 with day and date indications at three o’clock.
For those of you who know the Oris, you will see the classic design cues are still in place with a few modifications. Notice the how bold the sword style handset compliments the indices with a bevel at one end, see how the lug horns have been slimmed down to accommodate a thinner bracelet.
The typography certainly accentuates the text “Aquis” name by the depth rating at 6:00, and the case back comes in solid stainless steel sporting an engraved hammerhead shark in motion and the watches unique number in the limited run of 2000.
The word around the campfire is this watch will be available in June 2017 on either a stainless steel bracelet or a black rubber strap. The former will cost $2,750 and the latter should come in about $200 less
If you’re a diver you already know how good these pieces are and you will also appreciate the preservation projects Oris are committed to. Sure, it’s some clever marketing and it’s a well thought through and well-considered strategy to take their business forward, but so what? So what if this is a clever marketing campaign, how does that possibly matter went the results speak for themselves?
My personal view is that I would be proud to wear the Oris Aquis Hammerhead limited addition, both for the quality of the piece and the statement it’s making about our relationship with the environment and the negative effects we can have on it. The old expression seems to ring true here… If you’re not part of the solution, you’re part of the problem.
Can’t wait for July or just want to take a look at some of the Oris Aquis flavors available to you? Take a look at one of our favorite online watch stores at their Oris Aquis collection with prices between $800 and $4000.
For more information about where to look for your favorite watch brand why not read my watch store reviews to get a better idea where to look?
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