The Ultimate Watch Buying Guide For Purchasing Luxury Watches

How To Choose A Luxury Watch

So you’ve come to that point in your life and made the decision to buy yourself a luxury watch and kudos to you for that, but don’t buy anything until you have read my ultimate guide to buying watches. While some of my readers will be well versed in the art of shopping online so may not need all this help, there will be many who need sound advice to help guide their watch purchasing decisions.

Online Retailing

A Pew Research study concluded 79% of Americans prefer to do their shopping online driven more by cost saving than convenience which means 8 in every 10 people choose to use e-commerce over regular stores. Another interesting conclusion from the study was that frequent online shoppers were more likely to buy without making a price comparison. 

Of course, I know my readers would never consider buying a watch online without doing their homework and looking for price comparisons, right? No, I thought not. Another thing that’s really important is being able to ask questions and just because you’re buying online doesn’t mean you this should change.

Why am I throwing this at you now? Well, I want you to know that it’s important to compare prices, ask questions, take advice, and read reviews before making any decisions. Now that’s out of the way, let’s get on with it.

The Best Watch For Me.

The question of “which watch is best for me” is impossible to answer because there are so many variables the only way to get close to an answer, is to ask as many questions as possible and try to understand your own finite needs of function and tastes. Let’s look at some pressing questions we need ask to get the ball rolling because choosing a watch is a very personal choice that only you can make the final decision.

Q1. Why do I want a watch?
Q2. What type of watch do I want?
Q3. What features do I need?
Q4. How much do I need/want to spend?

Initially, these questions may seem somewhat ridiculous particularly if you already have the answers, and if that’s the case then you’re ahead of the curve here. If you’re not quite there yet and just thinking about buying your first luxury watch then try to answer these questions before moving any further. First, ask yourself ‘Why do I want a watch‘, because once you have an idea why you want a watch you can start to understand ‘What type of watches to look at‘. For example, you may just want a nice watch, but ask yourself ‘Where will you be wearing it‘ Will it be at work, a social event, are you wanting to go diving or skiing, or perhaps you do a lot of business travel, so different features may be more useful to you depending on the purpose of the watch.

When you have an idea of why you want the watch, what type of watch it needs to be, you can start looking at the features you need or prefer, and this can give you a good idea of which brand to look at and the budget you will need. We will be looking at all these important steps in greater detail in the section below, but for now, I just want you to take a few minutes to think about these initial concepts.

Gnothi Seauton

From ancient Greek meaning ‘know thyself” probably something every one of us could give more consideration to throughout our busy lives. How often during one single day do you make a decision and not even think about it? You probably don’t remember or lost count along the way, but it just shows how reactionary we have to be just to keep up with modern life. Choosing your perfect watch is an exercise in knowing thyself, only you can truly know what makes you happy and to know that, you need to ask yourself searching questions.

Where Will I Wear It?
What Style Is Right For Me?
Which Movement Is Best For Me?
What About Complications?
I Want A Luxury Watch
I Want A Classic Watch
cheap invicta
I Want A Cheap Watch
I Want A Fashion Watch
What’s My Budget?
Stick To The Rules

General Price Guide
Watch Buyers Notes

Final Notes

Now you’re read through the sections giving you a run through of the basics of making a big decision, you should be better positioned to make an informed decision and avoid any disappointment or negative experiences. While the process of online shopping has many advantages not least the cost advantage, there’s one area where it comes up short in comparison with bricks and mortar shops.

Trying Before You Buy

Well, unfortunately, it has to be said this is something that online shopping lacks and that is a great shame when comes to shopping for luxury items like watches. In my view, I’d say the savings outweigh the negative impact of not having the opportunity to try the watch on before making the decision, however, I would say, if it’s possible to visit a retail store in your city it would be a good idea to ask to try your desired model to get a feel. 

Asking Questions

You should always be able to ask questions and feel happy with the sales agents knowledge base that instill confidence in both them and their product, for example, is the watch designed and built in-house at the watchmaker’s premises? While this is quite a rarity because most manufacturers use partners or 3rd parties in the manufacture of their products it’s still a valid question. In fact, as an example “Swiss Made” is defined as “the movement has been assembled in Switzerland and, the movement has been inspected by the manufacturer in Switzerland and; the components of Swiss manufacture account for at least 50 percent of the total value, without taking into account the cost of assembly

Another interesting idea in horology is the idea of jewels and the number that’s considered acceptable. I wanted to mention this because in my view the number of jewels has become something of a snob factor meaning the more jewels your watch has the better. The thing is, jewels are used as bearings where moving parts rub against each other to produce wear and eventually failure which used to a bigger problem in the past than now. The truth is materials technology has improved so jewels are no longer needed as they were in previous generations, or at least not to the same extent, so boasting about the number of jewels is really an outdated idea.

How To Make The Buying Decision

You now know why you want a watch, where you’re wearing it, what features or complications you want, the best brand for you, and the probable cost of making your purchase. The decision has probably been made so you’re either dropping the whole idea or steaming ahead with it and need to find the best place to buy your perfect watch at the best price possible. 

The final piece of the puzzle is finding an online watch store you can trust and happy to hand over your hard earned cash, so where do you start? 

Where To Buy Watches

With dozens of online watch stores, some of them are genuine discount stores and others that are simply online stores with fewer overheads making them better priced than their bricks and mortar competitors, it’s difficult to know.  That’s why discount watch stores have researched some of the best known online watch stores to bring you reviews, personal opinions, and real customer feedback from real customers that have used the online stores. Using these details the best online stores may be awarded the discount watch stores seal of approval signifying good quality products, good prices, and excellent customer services.

To start your journey of discovery you can start looking through the watch store comparisons page before you make your final decision, go forth and buy your dream timepiece.

So, if you’re looking for the perfect Watch at the perfect price, from a trusted source, you know it can be a stressful experience, with the right help and advice, you too can find your dream timepiece. As I’m considered an expert in my field and I write for other publications like Wrist Review I know you’ll benefit from my experience and avoid the pitfalls.


Read My Best Discount Watch Stores Reviews

I hope you found this guide useful if you have any questions please don’t hesitate to contact me with any concerns or comments. Your thoughts are always welcome and together we can produce the perfect watch buyers guide for anyone looking to fulfill their dream of owning a luxury watch but don’t know where to start. 

carl scutt
carl scutt
Carl's the founder and editor of His background's in Technology and Internet Marketing. He currently lives in southern Spain. Learn more about him here, and connect with him on Twitter, Facebook, Google+.

Leave a Reply

Your email address will not be published. Required fields are marked *