Luxury Swiss Watchmaker Hublot Patent Magic Gold Ceramic

Luxury Swiss Watchmaker Hublot Patent Magic Gold Ceramic

The Swiss luxury watchmaker Hublot has always been known for its innovations in materials technology, in the eighties, they were the first to marry solid gold with black rubber and continue to evolve. Currently, they are experimenting with combining linen with gold to create a unique blended material each and every time, and with the development of their scratch proof ‘Magic Gold’, this can only secure their position as frontrunner.

A lucky few have had the pleasure of taking the tour of Hublot’s workshops and witnessed the craft of watch building personally. In fact, Luca Bianco, Hublot’s Materials Science Engineer is the man in charge their weekly demonstration for guests visiting the manufacturing hub where they are treated to a variety of demos including the testing of the Magic Gold.

Part of the tour is dedicated to a somewhat scary procedure of testing the Magic Gold’s durability by taking a gold luxury watch worth upwards of €30,000 and scratched vigorously against a metal surface. To the visitor, it’s more nerve-racking because as Luca says, “It took us two years to develop our ‘Magic Gold’ material. This is the first ever gold that doesn’t scratch.”

Safe in the knowledge this material will stand up to the punishment Luca will take pleasure in the demonstration, proud that the material has what it take to pass muster, adding “We own the patent which was developed, thanks to our fundings, by Ecole Polytechnique in Lausanne. The manufacturing and components haven’t changed since 2012.”

How Is It Possible?

The development of this material was a long process but engineers developed a process to create this unusual and highly resistant material by mixing 75 percent of 18-karat gold with boron carbide, the material found tank armor and bulletproof vest. During the process, the boron carbide powder is added to a sponge-like tube to solidify and the gold can penetrate when heated. Luca explained “When Zircon (ceramics) is heated to more than 2000 degrees, the color fades away. A red will become brown or orange. ” explains Bianco. “We found a way to heat it a lower temperature in order to keep the three primary colors pigments very bright, which means we can make any color combination

How To Work With It?

On the machinery floor, you will find a 100% bespoke machine for the purpose of working with Magic Gold, This is an ‘Ultrasound machine’ where ‘magic gold’ is cut into watch cases by diamonds (the only material harder than this). It’s interesting to note that the factory can only make one Magic Gold watch per day so flat-out production is limited to 365 pieces per year.

The Finished Product

Without a doubt, this is a fine watch and looks great with the added bonus of being ‘hard as nails’ We already know the quality of the build and now we have the advanced materials to keep our watch lovers happy.

Final Word

As it happens Hublot the official timekeeper of the next 2018 FIFA World Cup and already has a long reach into the football space with partnerships with prominent clubs like Chelsea, Juventus and Benfica and beloved players such as Pelé. It doesn’t take a massive stretch of the imagination to see how colored ceramics could be put to good use when you think of national colors during competition.

Already we know referees will wear Hublot during the 2018 FIFA World Cup but it might be a bad idea to issue flag colors to impartial refs, instead, they have plenty of famous players of national teams that could make fine ambassadors.


So, if you’re looking for the perfect Watch at the perfect price, from a trusted source, you know it can be a stressful experience, with the right help and advice, you too can find your dream timepiece. As I’m considered an expert in my field and I write for other publications like Wrist Review I know you’ll benefit from my experience and avoid the pitfalls.


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carl scutt
carl scutt
Carl's the founder and editor of His background's in Technology and Internet Marketing. He currently lives in southern Spain. Learn more about him here, and connect with him on Twitter, Facebook, Google+.

About carl scutt

Carl's the founder and editor of His background's in Technology and Internet Marketing. He currently lives in southern Spain. Learn more about him here, and connect with him on Twitter, Facebook, Google+.

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