Personalities Dwayne Wade, Lewis Hamilton, Sergio Garcia Rocking Hublot, IWC, Omega

Famous Sporting Personalities And Famous Watches

I have often said to myself “If you knew then, what I know now, I would have continued to play soccer” but how could I have known that as a player I could earn multiple millions of Dollars or Pounds per year depending where you are, just for kicking a football around a field for 90 minutes.

If this sounds a little like sour grapes then you are probably not wrong, but the reality of the situation is when it comes to building a lucrative career you can do much worse than being a professional sporting personality, whether that’s athletics, basketball, baseball, soccer.

Recognize the Talent

Putting my petty jealousy aside and acknowledging the dedication to their cause and naked talent our sporting heroes possess, it only seems right that our sporting ambassadors are consistently paid extremely well for their respective sport.

After all, reaching the top of the game in any discipline calls for countless hours of dedicated and disciplined practice that many of us would never see to the bitter end, and it’s for this our professionals are compensated for in salary and sponsorship, but it’s this last idea that brings me to my point.

Big Money Deals

If you’re wondering what sporting endorsements have to do with discount watches you need to understand at the top of the list of companies endorsing professional athletes are luxury watch companies that choose their ambassadors from the world of sporting heroes. This, of course, is nothing new, but as the decades move on, the companies need to keep their finger on the pulse and sign up new and interesting personalities for each new generation.

You only have to think back to the days of Steve McQueen, Muhammad Ali and Ayrton Senner sporting TAG Heuer, move forward to 2017 and we see Lewis Hamilton, Jessica Korda, Cristiano Ronaldo amongst others taking on the roles of TAG ambassadors.The point is, luxury watch makers have always courted cultural icon to promote their lifestyle products.

Some things never change, but some things always change as Tag Heuer recently endorsed Tom Brady, Jeremy Lin, and Giancarlo Stanton to represent its Connected smartwatch range, allowing TAG to reach out to a new and more youthful customer base.

So let’s take a quick look at some of the big watch names and who they are endorsing as their ambassadors.


Dwayne Wade
durant wadeThree times NBA champion and the winner of the NBA Finals MVP (Most Valuable Player) Awards, Dwayne Wade mixture of skill, strength, style, and determination has seen him picked up Miami Heat and the Chicago Bulls. No wonder Hublot decided to invite him into their family.

IWC Watches:

Lewis Hamilton
Lewis-HamiltonIWC launched a special edition timepiece limited to 250 watches as part of Lewis Hamilton’s ambassadorship, constructing it using titanium, carbon and zirconium oxide just like the Formula One racing cars.


Sergio Garcia
sergio-garcia-augustaFor the last two decades, Sergio Garcia has ranked among the world’s top 10 golfers making him successful Ryder Cup golfers in history. Never slowing down, Sergio won his first Major with an unforgettable victory at The Masters in 2017


Tiger Woods
tiger-woodsPossibly the most famous of all golfers Tiger has received the PGA Player of the Year award eleven times. A long time ambassador to Rolex, Tiger enjoyed a brief sponsorship deal with TAG Heuer before returning to Rolex in 2011, preferring the Rolex Deepsea.


Tony Parker
tony-parkerThe professional basketball player Tony Parker, the Frenchman who played in the NBA championships in 2003, 2005, 2007 and 2014, who now plays for the San Antonio Spurs is well known for a successful career. A perfect choice for Tissot, as he is known to have soft spot for the Tissot T-Touch Expert Solar.

The Take Away

Unlike most of my pieces, there’s no particular lesson to be learned here, I just wanted to look at a few watch brands and who is sporting them. It’s just interesting to look at what’s going on in the world sponsorship, just to see what’s trending, after all. we all have our own favorite brands and pieces that aren’t really going to affected by sponsorship deals.

If you’re looking for the perfect Watch at the perfect price, from a trusted source, you know it can be a stressful experience, with the right help and advice, you too can find your dream timepiece. As I’m considered an expert in my field and I write for other publications like Wrist Review I know you’ll benefit from my experience and avoid the pitfalls.


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carl scutt
carl scutt
Carl's the founder and editor of His background's in Technology and Internet Marketing. He currently lives in southern Spain. Learn more about him here, and connect with him on Twitter, Facebook, Google+.

About carl scutt

Carl's the founder and editor of His background's in Technology and Internet Marketing. He currently lives in southern Spain. Learn more about him here, and connect with him on Twitter, Facebook, Google+.

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