Late last year the London based Objest the purveyor of engaging, elegant, and sophisticated Swiss Made watches launched a customizable automatic watch to add to their Quartz collection. Now for those of you who know the difference between a Swiss Made watch and a Swiss Mvt stamped timepiece may be asking how this can be.
After all, the definition of a Swiss Made timepiece is and always has been when: “the movement has been assembled in Switzerland, inspected by the manufacturer in Switzerland, and the components of Swiss manufacture account for at least 50 percent of the total value, without taking into account the cost of assembly.”
So what’s the story here? How can a London based company offer true Swiss Made watches?
The Swiss Connection
Founder and product designer at Objest, Jared Mankelow, is keen to point out their timepieces are designed in London in conjunction with world-class Swiss watchmakers and powered by the ETA 2824-2 movement built by ETA SA Manufacture Horlogère Suisse of Grenchen Switzerland.
Importantly, all pieces are assembled by a master Swiss watchmaker who follows strict quality control procedures prior to being shipped. This rather looks like the rule regarding the Swiss Made timepieces is intact, as the strict definition refers to the movement which in this case is confirmed as Swiss Made and the final assembly is carried out by a master Swiss watch maker
Objest already sells a collection of customizable quartz-powered watches but wanted to develop a range of automatic Swiss Made pieces inspired by London’s design, art, architecture, fashion, and culture scene.
Jared Mankelow is passionate about design and tells of his dedication and deeply-held principles of materials honesty, that ensures a true expression of the qualities inherent in the finest materials. The aim of Objest’s designs being simplicity, elegance, and sophistication.
After a thirteen-year collaboration with Conran, Tangerine, and Ideo, Objest founder Jared Mankelow decided to reimagine a new premium lifestyle brand. Taking inspiration from London’s design, arts, architecture, and culture, he found a way to express his idea in the products created at Objest for our worldly and fashion conscious customers.
Customize Your Swiss Automatic
The customizable Hach+ automatic is made to order with every customer able to customize the dial, the hour, minute and second hands, the rotor, hardware case, crown and buckle, date window and straps online.
With this level of customization, every customer has the possibility of making over one million possible designs making it a pretty unique and personal combination.
From the time of making the customizations on the website to receiving your new Hach+ automatic takes three weeks to be made and prices start from £450.
The Base Collection
Keeping things simple in the true tradition of ‘Less is More’ the Hach+ automatic provides a silhouette of the brand’s previous collection but beats with the heart of the ETA 2824-2 automatic movement encased in a 42mm case making it a perfect size for a unisex timepiece.
Hach Copper Automatic £450 | Hach Silver Automatic £495 | Hach Grey AutomaticC £495
Hach Black Automatic £495 | Simple Black Automatic £495 | Hach Gold Automatic £675
The case back also has a wonderful crystal allowing a view of the movement and the customizable rotor and under the double-domed sapphire glass lies the three-dimensional crisscross patterned dial made from one piece of metal.
Case back Crystal with visible custom rotor
All this secured with tailored strap junctions that remove the need for lugs to keep the design clean and focus attention on the Italian leather strap.
The Take Away
There’s a lot of importance placed on buying your Swiss watch from Switzerland or from an importer of Swiss exported timepieces. But it’s clear to see if you are smart about it, there is another way of doing it which may cost you less and still draw on all the principles of being Swiss Made, and possibly offer something with a little more glamour. The Objest Hach+ is a fine example of a real Swiss Made watch with so many variations it makes your eyes water, and if you take into account the link with London arts and culture you see you’re getting something with a little more pizazz than your typical Swiss timepiece.
If you’re looking for the perfect Watch at the perfect price, from a trusted source, you know it can be a stressful experience, with the right help and advice, you too can find your dream timepiece. As I’m considered an expert in my field and I write for other publications like Wrist Review I know you’ll benefit from my experience and avoid the pitfalls.
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