I was interested to know what the best-selling luxury watches of 2016 for both men and women. Although a couple of brands were no surprise at all, it struck me, if the list’s correct, it means people are spending big bucks on watches this year.
Why is this so surprising? There have been stories of woe throughout the watch industry about the general slow down in the watch market, but if that was the case, it seems to have tailed off.
Let me show you what I mean.
Number 1 Position: Rolex:
No big surprise here because we all know Rolex is the evergreen favorite, the de facto luxury watch if you will. It seems if you ask anyone about luxury watches they will mention Rolex as the one they know, or the one they aspire to. The prices can vary dramatically between $1899 to ‘Price on Request’. Which roughly translates to “If you need to ask, you can’t afford it”.
Number 2 Position: Patek Philippe
Patek Philippe was a big surprise to me at number two. This is an awe-inspiring brand that I would never consider as a big selling brand simply due to the enormous costs involved, but here we are with Patek Philippe at number two best-selling luxury watch this year. With prices like this $10,000 to $1,850.000 it’s amazing they are so popular.
Number 3 Position: IWC Schaffhausen
IWC is a fantastic brand and is number 3 in the best selling brand of 2016 for good reason. With prices ranging from $3,000 to $30,000 these are well priced aspirational watches from a luxury brand producing some truly beautiful watches.
Number 4 Position: Citizen
Citizen for me is another obvious brand and comes as no surprise that it’s in the top 10 of best sellers. When you know you’re getting a quality timepiece that’s never seen as second class, for prices that seem impossible, you will no doubt agree with me. Prices from $75 to $500 make the Citizen brand a well loved, long-standing, the favorite of many watch shoppers.
Number 5 Position: TAG Heuer
Position number 5 for TAG Heuer is a really good news in my view. This brand is one of the best and nicest aspirational brands about. The are consistently producing beautiful luxury, refined timepieces at the upper end of the aspirational market place. The price range of $900 to $4000 including discount makes the brand just about affordable in terms of the average guy in the street.
Number 6 Position: Seiko
Again, no surprises here. The only surprise would be not seeing Seiko in the top ten. A solid and robust brand offering a wide range of models that offer just about every style, type, or complication you care to mention at very affordable prices. Prices start from cheap everyday wear to higher priced luxury precision models. The prices vary between $60 to $2300 making the brand a friendly option.
Number 7 Position: Omega
James Bond’s favorite brand sits here proudly at number 7. Again, this is a fantastic brand that I put in the same class as TAG Heuer for its precision, elegance and price range. With prices ranges between $2,500 to $12,000 it certainly fits in the higher end of the aspirational market that’s just about affordable for the man on the street.
Number 8 Position: Mont Blanc
This brand is somewhat of a curiosity to me. Better known for creating top quality writing utensils, it only entered the watch industry back in 1997. The good news is they moved from using 3rd party movements and now produce their own movements, making them a true watch manufacturer.
Number 9 Position: Hamilton
Hamilton is a genuine Watch Maker based in Bienne, Switzerland responsible for producing their own Marine chronometers. With a rich history since its founding in 1892, Hamilton produce some lovely pieces that fit into my preferred market space of aspirational. With prices between $240 to $3,300 the entry price to this fine brand is definitely affordable, and shout style and quality.
Number 10 Position: Bulova
This another genuine Watch Maker producing some really nice affordable luxury watches. In all honesty, not my favorite brand, but still and well deserved 10th place in the list of best sellers. Although this is not my favorite brand, there’s no doubt these pieces are top quality and well priced, and I’ve no issue recommending them.
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