Ashford Reviews – Are Ashford.Com Watches Real Or Fake?

There are many cases of people asking questions of both quality and authenticity of watches sold on the, not only from would be customers but surprisingly those who have already bought from Ashford.

It’s certainly justified that anyone thinking of buying a watch online, in particular, affordable luxury watches online, that questions of authenticity are put to bed before parting with any money. After reading through many consumer questions it strikes me that there are two main types of question to be addressed.

Firstly, the person that has bought a watch and find themselves asking if it’s genuine, and Secondly, the person seeking advice before buying.

The Process

In the first instance when a person is asking about the authenticity of a piece after buying a watch, has taken something of a wrong turn in my view. The questions of quality and authenticity should always have been addressed a long time before the order and payment were made, so what can we do?

Well, there’s a process to follow when someone’s thinking of buying a luxury watch online outlined in the ‘online buyer’s guide‘, but to cut a long story short, one needs to do some homework that includes retailer research via customer feedback, and seeking advice from experts in the field. 

The second person in this scenario is making the right move by asking questions before deciding to make a purchase, but this is just the beginning.

A to Z Of Buying Online 

Putting aside the authenticity of the product for a few seconds let’s take a 10,000 feet look at the process of buying a watch online. All these areas are covered in the ‘online watch buyers guide’ but for now I can just list the areas you need to look at before you take your first step.

*Understand the primary purpose of the watch you are interested in.
*Decide on the style of watch.
*Have a budget in mind.
*Know where you will be wearing it.
*Know what complications you budget can stretch to.
*What brand meets your requirements for your budget
*Research the online stores that carry your preferred brand and model

Now you have done your basic homework it’s time to start understanding the best place to buy your desired timepiece, and by this point, you may have drilled down to a couple of online discount stores, so which one is best?

The Best Online Store

Now with the help of the customer reviews and research, you will have lots of information on hand to make an informed decision about the available stores. You’ll find discount watch store reviews and feedback from real customers that have bought from these stores, so you know where you stand on customer services and resolution of issues.

Does Ashford Sell Fake Watches?

This is one of the most obvious and most basic of concerns for anyone buying online and it’s good to know that Ashford offer a guarantee on top of their warranty. The guarantee below is the real guarantee of authenticity of the Ashford.Com site and to back this up, there are many examples of Ashford customers pleased with their purchases. In some cases, some customers are asking if the products are genuine after they receive them. 

This may sound odd, but not everyone does their homework or knows how to confirm authenticity and find themselves asking questions on the online forums. The good news is, out of all the forum questions and answers, no incident has come to my attention that Ashford has ever supplied a fake timepiece. In short, the Guarantee of Authenticity seems to be intact. 


All items sold by Ashford are 100% genuine and authentic with their original serial numbers intact. Additionally, all items sold by Ashford are brand new, unworn and free of defects, unless they are clearly described as “Certified Pre-Owned.” All new Ashford items include original packaging, care manuals, and warranty cards, where applicable. Most Ashford items are sourced directly from the manufacturers.


The Take-Away

Buying affordable luxury watches online from discount watch stores has always have been seen as something of a risky business by many. However, if the rules of buying online are followed and all the required homework is done, anyone can find the experience a stress-free and happy one. With the use of the online watch buyers guide, everyone can find and buy a watch online without fear, and if you need more persuading you can note that Ashford is also accredited by the BBB (Better Business Bureau) with an A+ rating.


So, if you’re looking for the perfect Watch at the perfect price, from a trusted source, you know it can be a stressful experience, with the right help and advice, you too can find your dream timepiece. As I’m considered an expert in my field and I write for other publications like Wrist Review I know you’ll benefit from my experience and avoid the pitfalls.


Read My Ashford.Com Review

Read The Online Watch Buyers Guide

If you are considering buying online you may be interested in reading the “How to choose a watch for your wrist size” article here.

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carl scutt
carl scutt
Carl's the founder and editor of His background's in Technology and Internet Marketing. He currently lives in southern Spain. Learn more about him here, and connect with him on Twitter, Facebook, Google+.

About carl scutt

Carl's the founder and editor of His background's in Technology and Internet Marketing. He currently lives in southern Spain. Learn more about him here, and connect with him on Twitter, Facebook, Google+.

One Reply to “Ashford Reviews – Are Ashford.Com Watches Real Or Fake?”

  1. I have ordered a wrist watch from Ashford made the payment on my credit card. The Bank approved my payment and soon after making the payment I received an email from Ashford providing my order number and confirming my order is in process. But after a few hours I got another email mentioning that my Bank has not divulge my name and address and therefore the order is on hold. I was asked to send pictures of both the sides of my credit card and government approved one of my pictures with my name and address. Usually I make all my online payments with this credit card and very first time I experience in such an issue. I sent two emails Ashford after this incident but they didn’t respond so far.
    I think their customer service is very poor. I am not ready send them any picture of my credit card. I requested them to cancell my order and refund my money. This is absurd.
    I don’t know why don’t they at least respond to my email. Now I have a doubt whether they do a genuine job.

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