2016 Watch Store Review Christopher Ward

Christopher Ward is something very special in the world of luxury designer watches. The story starts as three friends are boating on the River Thames in 2004. On this day they came up with an idea and decided to start a watch company that reflected their shared love of horology. Christopher Ward online discount watch store was born.

What’s So Special About Christopher Ward?

This list is a pretty good list of well-known discount watch stores, but Christopher Ward is somewhat different from the rest.

Discount Watch Stores

Christopher Ward
Discount Shop
Princeton Watches
World Of Watches
Smart Bargains

Read My Best Discount Watch Stores Reviews

Not all, but most discount watch stores are simply bulk buyers who save money by negotiating lower purchase costs through their buying power. Then they can offer lower prices to their customers. Christopher Ward on the other hand design and build and sell their own watches.

For its first conception, CW watches were always about offering premium watches to as wide an audience as possible. By designing in-house, using the best components they calculate the cost of the watch and multiply it by three to get the selling price. Then selling directly from their website with no expensive marketing campaigns, the lower costs are passed onto customers.


It wasn’t always plain sailing. Their first watch, the C5 Malvern Automatic, released in June 2005 immediately came under suspicion from an influential member of the Timezone forum because of its low cost. Dave Malone bought C5 Malvern Automatic with the intention of exposing CW as fraudsters but instantly saw the true value. Saying in his review “The fact that Christopher Ward can supply a watch of this quality at this price makes even the ordinary Swiss and German brands look overpriced”.

After this orders started coming in and more watches and complications were built, including their first mechanical chronograph, the C7 Grande Rapide. Soon CW started working with Swiss watchmaking veteran Jörg Bader and his company, Synergies Horlogères, based in Biel/Bienne.

Christopher Ward Uniqueness

Around the middle of 2014 CW and Synergies Horlogères built and released their Calibre SH21, the first commercially viable movement from a British watch brand in 50 years.

Now CW offer the JJ Calibre that’s truly unique. Originally from Dresden, Johannes Jahnke  or ‘JJ’ began to create bespoke modifications of proprietary movements that are now known as ‘JJ Calibres

The Collection

For a small company the collection is substantial with 5 main themes, Motorsport, Dive, Aviation, Dress, and the JJ Calibre. You may be surprised to learn CW is small enough to count many of its customers as friends, and big enough to have a New Releases area as well as Clearance sales.

C7 Rapide Chronograph Mk II
C7 Rapide Chronometer Limited Edition
C7 Bluebird Limited Edition
C70 Grand Prix Series Limited Editions
C70 3527 GT Limited Edition
C9 DB4 ‘1 VEV’ Limited Edition
C9 D-Type Limited Edition

Dive Watches
C60 Trident Pro 600
C60 Trident Pro GMT 600
C60 Trident Pro Titanium Variations
C60 Trident 300
C60 Trident Pro Chronograph 600
C60 Trident Chronometer 600

Aviation Collection
C8 Power Reserve Chronometer
C8 UTC Worldtimer
C8 Flyer Automatic
C8 Flyer Quartz
C1000 Typhoon Cockpit Edition
C1000 Typhoon FGR4

Dress Collection
C5 Malvern Slimline
C5 Malvern Slimline Square
C5 Malvern Automatic Mk II
C5 Malvern Quartz Mk II
C50 Malvern Chronometer Limited Edition
C65 Trident Vintage
C65 Trident Classic Mk II
C3 Malvern Chronograph Mk II
C30 Malvern Chronometer Limited Edition
C9 5 Day Automatic
C9 5 Day Small Second
C9 Moonphase
C9 Worldtimer
C9 Jumping Hour Mk III
C9 Single Pusher Chronograph
C9 Big Day Date
C9 Pulsometer

The JJ Calibres
C9 Jumping Hour Mk III
C9 Moonphase
C9 Single Pusher Chronograph
C9 Worldtimer

New Releases
C8 Power Reserve Chronometer
C8 UTC Worldtimer
C9 D-Type Limited Edition
C5 Malvern Slimline Square
C5 Malvern Slimline

For a general overview of some of the best-known online watch stores check out my Best Online Watch Stores review page.

visit the shop

These are just a look at their best sellers below. For a better look at all full collection visit their FULL COLLECTION here.

C3-Malvern C8-Flyer-Auto
C9-Moonphase C60-Trident-600
C60-Trident-Pro C70-Brooklands

visit the shop

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carl scutt
carl scutt
Carl's the founder and editor of discountwatchstores.com. His background's in Technology and Internet Marketing. He currently lives in southern Spain. Learn more about him here, and connect with him on Twitter, Facebook, Google+.

About carl scutt

Carl's the founder and editor of discountwatchstores.com. His background's in Technology and Internet Marketing. He currently lives in southern Spain. Learn more about him here, and connect with him on Twitter, Facebook, Google+.

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